'Who's the cute boy with the Burberry jacket and the thick accent? It's Barry Keoghan in a Burberry ad!
The Irish actor, 31, is the new face of Burberry as he stars in their new outerwear campaign eating breakfast at a café wearing a check puffer jacket.
In an unlikely high-fashion clip, Barry's order of fry-up breakfast arrives and he gets ready to tuck in - but not before opening the brown sauce bottle with his teeth and dolloping lashings on top of his egg and toast!
@burberry The Puffer with Barry Keoghan #ItsAlwaysBurberryWeather ♬ original sound - Burberry
Though the choice (or amount) of condiment disgusted some people, while others couldn't get over the fact he'd opened the bottle with his teeth, it clearly resonated with some brown sauce fans with one writing: 'Ah yes, the correct amount of sauce.'
The campaign, titled It's Always Burberry Weather, takes inspiration from England and Ireland's four-seasons-in-a-day weather and also features Olivia Colman, Cara Delevingne, footballers Cole Palmer and Eberechi Eze and rapper Little Simz.
The celebrities are captured in short, funny cinematic films with Barry's scenes titled: 'The Puffer with Barry Keoghan'.
Speaking in another short clip, Barry first appears to be having some deep thoughts about why he doesn't talk much but when the camera zooms out, it shows he is actually practicing lines with a waitress.
Barry muses: 'I think I get quiet a lot because you know, I can't find the words or words don't describe that feeling I'm feeling. So I tend to not speak because it doesn't make sense.
'Yea, so I kind of get stuck for words and tend to stay quiet for that reason.' He then breaks character asking the waitress: 'Did I rush that?'
Gearing up for the campaign, Barry was also seen at the Burberry Summer 2025 show at London Fashion Week earlier this month.
Not bad for a boy from Dublin!
